Case Study: Trade Ally Network Development

The Challenge: Catalyze home performance contractors, focus on MWESB firms

Enhabit’s established expertise in engaging, assessing and collaborating with construction trades leads to better onboarding, improved performance and high quality field work. This framework provides for successful management of contractors and installers, delivers new market opportunities, and builds a strong and sustainable channel.

Our Results

6 new Minority and Women-Owned Firms recruited

1,659 workers receiving paychecks

$92,000 in training resources allocated

More than 500 family wage jobs created


Our Strategy

Grow Small Businesses

To meet homeowner demand for quality contractor services delivered by a diverse labor pool, we engaged small businesses across the state, providing resources to execute training and career pathways for the workforce. To fully leverage the growth opportunity, we connected our contractor network with additional support including coaching, peer mentoring, business development classes and sales training. As a result, Enhabit better positioned the Home Performance industry for a stable and more resilient future.

Establish “High Road” Standards

Enhabit designed an innovative approach to workforce development with a strong focus on equity. Together with the City of Portland, organizational and business partners, trade unions, advocacy organizations and workforce development groups, we activated High Road standards and partner agreements. These agreements provide a roadmap for delivering quality training and good jobs with family-supporting wages and benefits to communities that haven’t had access to the same economic opportunities. High Road standards have set priorities around workforce development and our contractor pool.

Deploy Workforce Training

Enhabit supported employers in developing the skilled workforce needed to meet the growing demand for home energy upgrades. In collaboration with Worksystems Partnership, resources and grant funding were combined to help more workers access critical training needed for the growing home performance and energy efficiency arena. In addition, Enhabit convened stakeholders in the home performance field to define and establish the first Bureau of Labor and Industries-approved Home Retrofit Apprenticeship Program.


  • Centralized project management platform: Customized, one-stop access created for contractor firms to access customer project details and technical specifications.
  • Continuing education and training, including monthly ‘Techie Brekkies’ to keep trade allies abreast of latest business, technical and industry trends.
  • Aggregated marketing investments: Collaborative co-branded outreach opportunities to help generate more demand for small and mid-sized businesses.
  • Building Performance Institute certification: Standardized training to keep contractors abreast of latest certification requirements and technology advancements.
  • Home Performance with ENERGY STAR (HPwES) partnership: Voluntary collaboration with U.S. DOE to elevate homeowner education and contractor differentiation.


U.S. Department of Energy, American Recovery and Reinvestment Act, Energy and Environmental Block Grant

Key Partners

Bureau of Labor and Industries